Everyone knows the Dyson brand. And when they launch a new product, we know two things: First, the quality is right and second, the design is inspiring. In Zurich, they presented their latest products to Swiss retailers. In particular, their new fans were in the spotlight. Just the thing to get through a hot summer. The organisation team rented the Cigarettenfabrik, an event location in Zurich with 270 square metres of space. We from SR Media were responsible for the technical equipment of the event. That meant light, screen, sound and mics. We recorded the right presentations at the right time. Ensured that all content was visible on the screen despite high ambient brightness. Only the best technical solution was considered: an LED wall. We were on site and made sure that the event ran smoothly.