With classic outbound advertising, a company tries to find its potential customers itself. This traditional marketing with tools such as mass emails is nowadays often ignored by customers. Inbound marketing reverses this way of thinking: The customer should now find the company himself. With the right inbound marketing strategy, strangers become visitors, visitors become leads, leads become customers and customers become promoters. Good inbound marketing increases sales success, strengthens customer loyalty and continuously generates leads.
- Attract attention: With interesting and search engine friendly contents like blogs, podcasts, videos or e-books you increase the traffic of your website. Together with a presence in the social media, you attract the attention of potential customers who correspond to your desired target group.
- Convert: On the website, visitors enter their contact details or decide to buy directly.
- Generate leads: Visitors are convinced by high-quality content tailored to their target group for the purchase of your products or services.
- Maintain customer relationship: The product or service experience, the high-quality service and the competent advice will inspire your customers. Ideally, they will become promoters who will recommend your products or services in the future.
SR Media supports you in your inbound marketing strategy. Together with us you create the content and we take care of the rest: search engine optimization, automation strategy, social media marketing, content optimization, newsletters and PR. How to generate leads today. We have been a certified Hubspot Partner since 2018.